How AI Can Transform Your Marketing Efforts

What really IS AI?

At its core, Artificial Intelligence is software that learns patterns from data to predict answers. There are two basic types of AIs, categorized by how they are trained, or "learn":

Large Language Models (LLMs), like Claude or ChatGPT, are an example of supervised learning. By training on massive amounts of text, an LLM can understand and generate human language at scale. It can write, summarize, translate, answer questions, and code. But it can't replace a human. It's more like a very book-smart but naive intern who needs instructions and monitoring. You can instruct it on what to do, but it still needs you to offer parameters and guidelines to produce anything useful.

At Cornerstore, we use LLMs to help small businesses with their marketing efforts.

How does Cornerstore use AI?

The trick to using AI for marketing is to know when to use AI. We want to make sure we're retaining your unique brand voice, tone, and intention. And here's where our experience building marketing tools and wrangling AI comes into play. We've designed Cornerstore to bring an LLM into your workflow at the right moment. We want to keep you in control while maximizing where the LLM can help. We also customize the setup and ongoing structure for your specific business needs.

Specifically, we use LLMs to:

Why do I need AI for my marketing?

For small business owners, every minute counts. AI can do a lot of work almost instantly. Rather than learning all the ins and outs of social media, you can leave it up to the LLM to identify marketing opportunities, remember your customer, and help you reach them effectively. This allows you to retain energy for the creative work, and take back all that time you would have used on research and execution.

Cornerstore aims to make marketing easy, not exhausting. AI is the way to get there.